How We tactically Work
In Business
In the Community
In the Community
ACTIVATION
Customer Experience Pop-Ups take place inside businesses and service environments where a product is already sold, used, or naturally belongs.
This includes — but is not limited to — retail locations, service-based environments, and customer-facing workplaces where people are already being supported, helped, or served.
During an inside-the-business Customer Experience Pop-Up:
- A brand sponsors a short, focused presence
- Customers are invited to try the product through guided sampling
- Product education and context are shared through real conversation
- Customers are supported in deciding whether the product is right for them
- The experience works with the flow of the business, not against it
This is education that creates revenue:
Sampling is designed to support in-store purchase — not replace it. If a customer chooses to buy during their visit, they are encouraged to do so directly through the business hosting the experience.
The goal is simple:
to drive confident purchase decisions, increase sell-through, and create value for both the vendor and the business — while gathering insight into real customer interest and repeat potential.
In the Community
In the Community
In the Community
ACTIVATION
Community Customer Experience Pop-Ups take place in the surrounding area of a specific business, within service, lifestyle, and everyday environments where people already spend time as part of their normal routines.
Each Community Customer Experience Pop-Up is intentionally anchored to a nearby location that carries the product, creating a clear connection between local awareness and where purchase can happen.
During a Community Customer Experience Pop-Up:
- A brand sponsors a short, focused field presence
- The product is introduced through direct, human conversation
- Relevance is established by placing the product in real-life contexts
- It is made clear where the product can be found nearby
- Familiarity is built before the customer reaches the shelf
The goal is simple:
to create local awareness and intentional pull—so customers know what the product is, why it fits their life, and where to find it when they’re ready to purchase.
This supports:
- Increased local recognition
- Stronger intent to visit nearby businesses
- More informed in-store decisions
Tactical Grocery aCTIVATION
Food is one of the most competitive sectors in the world.
Every inch of that space is fought over, and most brands lose customers before they ever reach it.
This is where Today's Growth Partners does some of its most meaningful work. In the environments where people make their most personal choices, what they eat, what they feed their families, and what they trust enough to put in their bodies.
If your product belongs on that shelf and you're ready for the world to discover it, we should talk.
