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Field Strategist
Today's Growth Partners
Field Strategists + Real-World Intelligence for Brands with Vision
Real conditions.
Real insights.
Decisions leaders can trust.
Regional Field Management - Northern California
Mary brought a different approach. She got me out of my own way. Customer service improved. Sales went through the roof. - CMO
WHAT WE DO
Field Visibility That Removes Distortion
Most CEOs rely on filtered information — layers of reporting, summaries, and reassurances from people who want to keep their jobs and protect their teams.
Your org chart creates distortion: everyone upstream softens, edits, or frames reality before it reaches you.
Even when your leaders visit the field, they see curated moments, escorted tours, and teams on their best behavior.
You’re seeing the theater of your business — not the truth.
I operate outside your hierarchy, with no political stake and no internal allegiance. I’m not protecting a department, a director, or a narrative.
My only loyalty is to accuracy.
I go directly into the environments where your business meets the customer — retail stores, restaurants, boutiques, hotels, studios, gyms, and service locations.
You receive clarity drawn from unfiltered conditions, real interactions, and actual customer behavior — visibility no internal report, quarter-end visit, or performance dashboard can give you.
You don’t need more data.
You need truth — and that only comes from someone with nothing to protect.
For Product - Based Brands
Unfiltered, On-the-Ground Visibility in Grocery & Specialty Retail
Most leaders don't have the bandwidth to see the real dynamics in the stores that carry their brand.
I do.
I assess exactly how your brand performs inside host environments — without the filter of distributor reps, store staff, or internal teams.
What I evaluate:
- Visibility — Where your product actually sits, not where it’s “supposed” to be.
- Placement integrity — Are you positioned for discovery or buried in the wrong set?
- Movement — How your product is physically handled, stocked, touched, or ignored.
- Staff interaction — What employees say, don’t say, or misunderstand about your brand.
- Customer behavior — Who reaches for it, who hesitates, and why.
- Competitive creep — When competitors quietly take your space, shelf, or narrative.
- Environmental friction — Lighting, flow, adjacencies, pricing tags, signage gaps, and anything that silently kills velocity.
You receive accurate field intelligence that protects your brand from silent erosion and gives you the clarity to make high-precision decisions — the kind that move revenue, not just reports.
FOR SERVICE OR EXPERIENCE-DRIVEN BUSINESSES
Customer Experience You Can Actually Feel
The moment a customer walks into your space, something happens — they feel it.
Energy, coherence, staff presence, emotional tone — all of it hits before a single word is spoken.
Most leaders never see that moment.
I do.
I evaluate:
- Environmental flow — How customers naturally move, pause, or avoid areas.
- Staff energy & behavior — Presence, engagement, connection… or the lack of it.
- Emotional tone — The “feel” of the space: warm, flat, disconnected, or tense.
- Operational friction — Where the experience breaks down without anyone noticing.
When a space feels flat, incoherent, or disconnected, customers know immediately — even if they can’t explain why.
I diagnose exactly where that break is coming from and what needs to shift so your environment supports the experience you intend to deliver — not the one happening by accident.
What You Get
Clarity Leaders Can’t Get Anywhere Else
Strategic Market Expansion
Identifying high-value environments, untapped opportunities, and placements that strengthen long-term revenue.
Business Development & Partner Alignment
Introducing your brand into environments that match your identity, values, and growth goals — with precision.
Founder Advisory & Leadership Clarity
Removing blind spots so leaders can make high-accuracy decisions rooted in truth rather than assumptions.
Real-Time Field Diagnostics
Spotting operational friction, environmental disconnects, and customer-experience gaps the moment they happen — not months later through reports.
Customer Experience Optimization
Elevating the emotional, visual, and sensory feel of your environment through real-world observation — the kind customers notice instantly.
Brand Placement & Integrity
Ensuring your brand is represented accurately, consistently, and with day-to-day integrity across the region.
WHY IT MATTERS
Field Visibility: The Missing Layer in Your Strategy
Your product, your team, and your data tell part of the story.
The field tells the truth.
Most leaders only see what makes it into reports, meetings, or dashboards.
But what’s actually happening where your brand meets the customer — that’s where your risk, revenue, and reputation live.
Leaders who see the real picture:
- Make faster, cleaner decisions
- Catch problems before they become expensive
- Strengthen distributor and retail partnerships
- Understand true customer behavior
- Protect brand integrity
- Increase profitability
Because here’s the reality:
If the field isn’t working, it doesn’t matter how strong your internal plan is — the field always wins.
HOW WE WORK
Flexible Engagement. High Accuracy. Real Results.
Regional Management — Northern California
Comprehensive field visibility across Marin, Sonoma, Napa, SF, the East Bay, and surrounding regions.
You get real-time intelligence from the environments where your brand actually lives.
Field Strategy Sessions
Focused, on-site walkthroughs that reveal what’s working, what’s failing, and what no one has told you yet — giving you immediate clarity to act.
Ongoing Field Partnership
For founders who need consistent, unbiased transparency from the field.
You receive continuous insights that strengthen decisions, partnerships, and placements across your region.
ABOUT MARY Douglas
Field Strategist for Today’s Growth Partners Three decades of evolved pattern recognition
For 30 years, I’ve worked inside organizations at every level — from frontline operations to executive strategy — and that depth gives me what most leaders don’t have: the ability to walk into any environment and instantly see what others miss.
I read patterns the way other people read spreadsheets.
I see the energy of a team the moment I step inside.
I can identify when a brand is thriving, when it’s vulnerable, and where its growth is leaking — usually within the first 60 seconds.
My work is simple and extremely focused:
I show leaders what is actually happening inside their business — not the version filtered through layers of staff, bias, fear, or internal politics.
Most leaders only get fragments of the truth.
I give them the whole picture.
What I bring into every engagement
- Unbiased field intelligence — real conditions, real behavior, real execution
- Instant pattern recognition — what’s working, what’s breaking, what’s about to break
- Customer-experience mapping — how your brand actually lives in the world
- Team-behavior clarity — tone, energy, leadership gaps, cultural fractures
- Opportunity acceleration — where growth is sitting untouched, and how to activate it
How it works
I come in as a second set of eyes at the highest level.
Not a consultant.
Not a contractor.
A Field Strategist.
I gather the truth of your brand directly from the field — stores, teams, placements, execution, customer response — and translate it into clarity you can lead from.
Leaders hire me when:
- They can’t be everywhere their brand lives
- They suspect blind spots but can’t see them
- They need someone with zero bias, zero politics, and zero fear
- They want growth, alignment, and execution at a higher level
What I give you is not data.
It’s not theory.
It’s not opinion.
It’s clarity.
The kind you can make decisions from immediately.
Success Stories
Mary discovered me and my business at a trade show, and everything changed from there. She saw me. Since working together, my business has taken off. We now have solid plans to expand into multiple new locations. Mary helped us redesign our logo and implement grassroots marketing that’s truly expanded our reach. She’s not just a consultant; she’s become my new best friend. Thank you, Mary. You are incredibly gifted—and now I understand exactly why.
- Founder & Business Owner
Mary brought a different approach she helped me get out of my own way. Processes really don't change in business. It's how you do those processes that makes a difference. I was selling a product and Mary showed me a way to sell a service. She developed a CSR program for us and began to synergize us in the community. Customer service improved and sales went through the roof.
- CMO
Mary opened my eyes. She helped me realize that all the reasons I was holding myself back were just excuses. Her insights around money and mindset completely shifted how I think—and as a result, how I operate. At first, I thought she might be a bit too 'woo-woo' for me, but she challenged me in all the right ways. It was exactly what I needed. Thank you for an incredible month of transformation.
- CEO & Founder
Mary told me from the jump what was going on and I refused to see past my ego. I lost my startup and looking back I know why. I was not honest with myself. I will always be grateful for my coaching calls with Mary.
- CEO
I worked with Mary on several Leadership projects. We came together in such a light of newness and love for others in the communities we served. I was elevated, I grew , and I became a better leader because of Mary.
- CEO & Founder
Mary started with our Fortune 500 retail organization and quickly became sought after. She managed people, operations and sales like a champ. Her teams' results were consistently above expectations. I flew her out to our corporate offices to get to know her and how she was so successful. I learned all the different things she had implemented. They became company directives.
- CEO
Mary brought the word focus to another level. When the entire project was in full swing and we had so many moving parts to manage Mary was the go-to-person for facts, figures and details. She led my executive leaders through a praise training and the shift was outstanding.
- President
Mary pulled me in, coached me and listened. She really heard me. Someone finally saw me. Thank you for leading our Bee Hive of Consultants to an amazing level during Covid. Without your guidance I would have given up on my dreams.
- Mother and CEO
Mary brings it. She give 100% and receives 100% back from her teams. She showed seasoned leaders how to pivot, grow, and deep dive their "whys". She rallies people and people respect her unique way of being with them. Mary doesn't play. But she sure does care. Her results and metrics were always something to chase after.
A true Leader in the business.
- VP Operations
Mary hired an entire team and trained all my leaders how to manage all HR processes. She set our business up for success. Mary has a way to bring the unexpected hire onboard that is the perfect fit. She sees things in people that I would have overlooked. A top notch consultant.
- CEO
No one on our executive team ever thought of turning our bike shops into indoor cycling studios using our own equipment. Mary did. Her vision transformed our slowest season into one of our most profitable. In some locations, winter now outperforms summer. She didn’t just improve the business. She saw what it could be.
— East Coast, Executive Team Member
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