ASSESS / EXECUTIVE ENGAGEMENT

Revenue & Performance Assessment

An independent executive assessment of commercial reality, enterprise capability, and the constraints holding performance back.

WHEN THIS MATTERS

See the business as it really is.

Revenue is falling short of expectations.
Leadership explanations don’t match the economics.
You need to know which constraints matter most.

WHAT LEADERSHIP RECEIVES

A clear view of commercial and enterprise reality

The highest-priority constraints and opportunities

An executive decision agenda grounded in evidence

ENGAGEMENT

Assessments from $10,000

Final investment depends on scope.

Book a 30-minute conversation

Independent challenge. Clear priorities. Your management team retains responsibility for operational implementation.

The Assessment reads the business as it stands today. If you are already weighing one specific decision, that is Growth Readiness.

YOUR ASSESSMENT LEADERSHIP

Enterprise performance.
Commercial reality.

Mary Douglas and Brad Hayden bring two integrated lenses to one Revenue & Performance Assessment.

Inside-out enterprise performance

Enterprise performance

Mary DouglasFounder & Chief Performance Officer

Mary leads the enterprise-performance lens of the Revenue & Performance Assessment: executive alignment, organizational capability, operating model, executive accountability, customer experience, and business transformation. She identifies internal barriers to delivery and examines operating needs, performance controls and human oversight where AI is relevant.

“An alignment architect — seeing where an enterprise’s intent, structure and everyday decisions stop reinforcing one another.”

Outside-in commercial reality

Commercial reality

Brad HaydenFounding Partner & Chief Revenue Officer

Brad leads the commercial lens of the Revenue & Performance Assessment: revenue economics, markets and customers, channels, strategic partnerships, business development, and growth opportunities. He identifies where strategy, systems and everyday execution stop connecting, including commercially relevant AI use cases and revenue-system integration needs.

His perspective is informed by experience at Dell Technologies and Amazon.

“A defragmentation specialist — seeing where strategy, systems and everyday execution stop connecting.”

CORE DIAGNOSTIC · PART OF THE ASSESSMENT

The Truth Marketing
Diagnostic.

Bridge the gap between what your market promises and what your operations deliver. A focused diagnostic within the Revenue & Performance Assessment.

Take the Truth Marketing Score

YOUR NEXT DECISION MATTERS.

What are you not seeing?

Start with a conversation. Not a commitment.