LEAD / EXECUTIVE ENGAGEMENT

Fractional Revenue & Performance Leadership

Fractional CRO and CPO leadership through growth, transformation, and strategic change. Executive responsibility and continuity, scoped to your business.

WHEN THIS MATTERS

Move what matters. Stay aligned.

A consequential change needs ongoing executive perspective.
Commercial priorities and enterprise capability are out of sync.
Leadership needs a disciplined decision and review cadence.

WHAT LEADERSHIP RECEIVES

Focused executive priorities and accountability

Integrated fractional CRO and CPO leadership

Performance review and course correction alongside your leaders

ENGAGEMENT

Executive retainer

Investment tailored to the complexity and leadership needs of your business.

Book a 30-minute conversation

Mary Douglas provides fractional Chief Performance Officer (CPO) leadership; Brad Hayden provides fractional Chief Revenue Officer (CRO) leadership. Engagements combine the executive perspectives your business needs, with your management team retaining day-to-day operational execution.

INTEGRATED INTO ASSESS → DECIDE → LEAD

Operating design. AI with purpose.

AI belongs in the business. We help leaders uncover where it will genuinely help them grow—at every level of the enterprise—and stay with them from the first question through to a working outcome, bringing in specialist design or build capability where needed. Responsibilities, performance controls and human oversight remain explicit.

Uncover where AI helps the business grow

Enterprise performance · CPO

Determine operating need and human oversight requirements.

Commercial reality · CRO

Determine commercially relevant use cases and revenue-system integration needs.

From inception to working outcome

Enterprise performance · CPO

Design operating responsibilities, workflows and performance controls.

Commercial reality · CRO

Design commercial workflow, forecasting, revenue and channel requirements.

ONE-TO-ONE EXECUTIVE ADVISORY

Executive Perspective Sessions

What are you not seeing?

A focused, one-to-one advisory session with Mary Douglas for executive leaders who need space to examine a consequential challenge, question assumptions, and see what may be outside their current field of view.

Mary Douglas · Founder & Chief Performance Officer

90 minutes · One-to-one with Mary

Surface blind spots in the thinking and leadership dynamics shaping performance.
Reconsider assumptions, recurring patterns, and decisions that may be limiting progress.
Explore a different perspective on the challenge—and the choices ahead.

OPTION 01A 90-minute session

One focused conversation on the challenge in front of you.

Book time with Mary

OPTION 02A retainer with Mary

Mary also works with a small number of executives on retainer — sustained, confidential advisory over an agreed period, with a standing line to her between meetings.

Discuss a retainer

CORE DIAGNOSTIC · PART OF THE ASSESSMENT

Lead with the truth. The Truth Marketing Diagnostic shows where promise and delivery diverge.

Take the Truth Marketing Score

YOUR NEXT DECISION MATTERS.

What are you not seeing?

Start with a conversation. Not a commitment.

Book a 30-minute conversation