Field Activation | Consumer Intelligence Agency
Field Activation | Consumer Intelligence Agency

You have the analytics.
You have the systems.
You know what the numbers say.
What numbers can't give you is a human being standing in your market, talking to your customers, capturing what they actually feel, and bringing that intelligence back to you while you still have time to act on it.
With several decades of experience across sales, operations, human resources, and customer experience, Mary Douglas and her team go where your product lives. They engage real customers in real stores across multiple regions. They ask the right questions. They build genuine human connections in the moments that drive purchase decisions. And they bring it all back to you.
Great brands focus on products. Exceptional brands focus on people. Mary focuses on both.
Your product is on the shelf. Your team did everything right.
You are exactly what you say you are. (Truth Marketing.)
So why isn't it moving the way you expected? What's the challenge?
We work with brands that are done guessing and ready to know.
Emerging brands. Regional brands. Brands that just launched and those fighting to stay on the shelf. Those brands we fight for all day long.
If that's you, you're exactly the kind of brand we work with.
What your customers actually think, captured in the moment it happens.
The customer experience in the United States has shifted, and brands are feeling it at every level. 86% of consumers say human interaction remains an important part of their experience with a brand.
Yet most brands are investing more in technology and less in the human moments that actually determine whether a customer comes back.
The gap between what a brand intends to deliver and what a customer actually feels is where loyalty is won or lost. That gap is rarely visible in your data.
But it shows up every day on your shelf, in your store, and in your community.
I've spent decades in real-world environments observing what makes people choose one brand over another and what quietly pushes them away.
The difference is rarely the product alone.
It's whether the customer felt something. That's the gap. That's where I work. That's what I help you close.

You can have the best product on the shelf and still lose. If the people working that floor don't know your story, don't understand what makes your brand different, and don't feel connected to what you're offering, they won't sell it. They can't.
When we are in your businesses, we don't just activate for customers. We take a moment with your team. We tell them what the brand is about, why it matters, and why their customers will love it. We make them part of the story.
That's how an activation becomes something that lives beyond the visit.
Mary Douglas shows up. Not because it's her job. Because it's who she is.
With decades of experience spanning field marketing, retail operations, sales, and human resources, Mary has built her expertise the same way she builds everything — from the ground up, in the environments where the real work happens.
She has activated brands in grocery stores, coffee shops, community events, and regional markets across Northern California, Southern California, the Pacific Northwest, and the Midwest.
She has walked hundreds of retail floors, educated thousands of customers, trained store teams, reported back to brand leadership, and told regional managers the truth that nobody else was willing to say.
She sees what others miss. She says what others won't. And she shows up where others send a report. She is not just a well-trained embedded executive leader who observes from a distance, nor a marketer who builds campaigns from a desk.
Mary is the person already in your market, already in your stores, already seeing what's happening on the ground — and already building the relationships that turn brands into community staples and retailers into destinations people actually want to visit.
Mary is the founder of Today's Growth Partners, based in the San Francisco Bay Area.
She doesn't just talk the talk. She walks every single aisle of it.
Mary discovered me and my business at a trade show, and everything changed from there. She saw me. Since working together, my business has taken off. We now have solid plans to expand into multiple new locations. Mary helped us redesign our logo and implement grassroots marketing that’s truly expanded our reach. She’s not just a consultant; she’s become my new best friend. Thank you, Mary. You are incredibly gifted—and now I understand exactly why.
- Founder & Business Owner
Mary brought a different approach she helped me get out of my own way. Processes really don't change in business. It's how you do those processes that makes a difference. I was selling a product and Mary showed me a way to sell a service. She developed a CSR program for us and began to synergize us in the community. Customer service improved and sales went through the roof.
- CMO
Mary opened my eyes. She helped me realize that all the reasons I was holding myself back were just excuses. Her insights around money and mindset completely shifted how I think—and as a result, how I operate. At first, I thought she might be a bit too 'woo-woo' for me, but she challenged me in all the right ways. It was exactly what I needed. Thank you for an incredible month of transformation.
- CEO & Founder
Mary told me from the jump what was going on and I refused to see past my ego. I lost my startup and looking back I know why. I was not honest with myself. I will always be grateful for my coaching calls with Mary.
- CEO
I worked with Mary on several Leadership projects. We came together in such a light of newness and love for others in the communities we served. I was elevated, I grew , and I became a better leader because of Mary.
- CEO & Founder
Mary started with our Fortune 500 retail organization and quickly became sought after. She managed people, operations and sales like a champ. Her teams' results were consistently above expectations. I flew her out to our corporate offices to get to know her and how she was so successful. I learned all the different things she had implemented. They became company directives.
- CEO
Mary brought the word focus to another level. When the entire project was in full swing and we had so many moving parts to manage Mary was the go-to-person for facts, figures and details. She led my executive leaders through a praise training and the shift was outstanding.
- President
Mary pulled me in, coached me and listened. She really heard me. Someone finally saw me. Thank you for leading our Bee Hive of Consultants to an amazing level during Covid. Without your guidance I would have given up on my dreams.
- Mother and CEO
Mary brings it. She give 100% and receives 100% back from her teams. She showed seasoned leaders how to pivot, grow, and deep dive their "whys". She rallies people and people respect her unique way of being with them. Mary doesn't play. But she sure does care. Her results and metrics were always something to chase after.
A true Leader in the business.
- VP Operations
Mary hired an entire team and trained all my leaders how to manage all HR processes. She set our business up for success. Mary has a way to bring the unexpected hire onboard that is the perfect fit. She sees things in people that I would have overlooked. A top notch consultant.
- CEO
No one on our executive team ever thought of turning our bike shops into indoor cycling studios using our own equipment. Mary did. Her vision transformed our slowest season into one of our most profitable. In some locations, winter now outperforms summer. She didn’t just improve the business. She saw what it could be.
— East Coast, Executive Team Member
Mary, Sam, and I met yesterday to better align.
In our alignment call, Sam and I wanted to support the "biggest mission" in our community, where we can drive the greater good.
Mary helped drive Sam's alignment, utilizing me on his leadership team to delegate the account management, revenue planning, and other specialties so we can focus on launching X, driving strategic partnerships, and gaining the confidence to work on this full-time. We will continue to seek alignment calls with Mary on building operations with Z and B, as we envision a virtual XYZ.
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Field Activation | Consumer Intelligence Agency
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